OVERVIEW
Etsy is a marketplace where people around the world connect, both online and offline, to make, sell and buy unique goods.
THE CHALLENGE Create a feature for Etsy that would allow customers to post a product request and receive quotes from shop owners.
THE SOLUTION Integrate a custom made request feature into the current flow for an Etsy shopper and Etsy shop owner.
MY ROLE Research and Synthesis, Interaction Design & UI, Prototyping, Personas
DURATION 2 weeks
RESEARCH & SYNTHESIS
Interviewed 9 Etsy shoppers | Interviewed 2 shop owners, and surveyed 12
The goal: to understand the process of placing and processing custom-made requests, the process for responding to requests for bids, and how both shoppers and shop owners feel about placing and receiving bids.
AFFINITY DIAGRAM
Understand how people want to request and receive requests for custom made items:
Shop owners - shouldn’t be intrusive, easy to decline/not participate
Customers - easy to place order, easy to communicate with shop owner
Both - set timeframe so process doesn’t drag out
COMPETITIVE ANALYSIS
Compared features and heuristics for searching, customizing products, communication, and purchasing. Key findings were that Etsy has an advantage in terms of volume of artisans and ease of check out - also opportunity to improve communication around custom requests.
PROBLEM STATEMENTS
As an Etsy shopper, I want to easily get quotes from multiple artisans so that I can have a unique item made to my specifications.
As an Etsy seller, I want to easily bid on custom items so that I can get more business.
PERSONAS
STORYBOARD artwork by James Walsh
SITEMAPS AND USER FLOWS
IDEATION
Make the most relevant information to complete task at hand clear for our personas
Keep designs consistent with the Etsy brand
Design user flows for buyers and sellers that complement each other
WIREFRAMES AND USER TESTING
